We love our social clubs, don’t we? I’ve grown accustomed to what it means to be social by today’s standards and it hasn’t always been an easy uphill climb. But let’s face it… as baby boomers, we have a fun interest in Pinterest! I think it’s the best thing since sliced bread.
When I think back on it (as we all can!), I could have invented Pinterest. I loved surfing the web but would constantly lose track of my favorite pictures, home decorating ideas and gardening tips. I thought to myself; “I wish I could keep all my favorite pages in one place so I don’t have to keep searching for them… or have a million “bookmarks”. I also loved cutting or tearing out pictures from my favorite magazines and “pinning” them to my corkboard or sticking recipes all over my refrigerator (yes I have recipe boxes and books, but who wants to dig through those old things?).
Well… enter PINTEREST. My favorite word is: BRILLIANT! Once again, those 3 tech savvy kids (Bill Silbermann, Evan Sharp and Paul Sciarra) figured it out then served their idea up on a silver platter. Thank you! 🙂 Pinterest is WAY better and my home office wall looks way less cluttered.
I actually remember the first time I heard that word. It was from an old friend of mine from Nebraska. I was in town visiting and she showed me a “project board” she was putting together about gardening and home DIY projects. My head blew up! WHAT THE HECK IS THIS?? I was sold. My interest in Pinterest was set in stone.
Social media and social networking have become beasts in this digital age (did that sound old timey?). We, as baby boomers get to find out how we fit into this new game. It’s cool, it’s different, and it’s also changing and growing. It’s also changing the way we shop and search for information.
That’s when my head blew up again…
Pinterest and ECommerce
There’s a new marketing and ecommerce game in town. Social media has ramped up the shopping experience, and in a big way. All of a sudden social media is more than “liking, pinning, posting, snapchatting, or linking”. It’s about leveraging a brand and upping the ante on online shopping. According to Pew Research, usage among those 65 and older has more than tripled since 2010 when 11% used social media. Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005.
Pinterest users among the older population broke down like this:
Not only are these numbers impressive, there was also a radically increase from 2013. These amazing numbers say it all; we’ve hit the big time and we’re making our presence known not only in social circles, but guess what? We have disposal income, and we’re discovering the world of trendy online shopping. What’s the secret to attaining shopping rights from Gen Xer’s and Baby Boomers? It’s all about making us fall in love with your products through pictures and social engagements. Boomers are savvy, techno babies.
How do I know this?
Not to long ago I was sitting in an airport (Denver International to be exact). There were 3 couples sitting across from me glued to their iPhones and iPads. Their discussion? “Have you emailed so and so? Did you remember to post those pics on Facebook of our trip? Have you pinned our vacation spot? And…”oh! You love this hat? I found it on Pinterest and just had to have it”! True story. I was jealous because I was still sporting a flip phone. I better upgrade! I’m missing out on all the fun.
Ok, you savvy online Greyprenuer business owner. Just how are you going to capture this market?
- Boomers love travel products. It’s HUGE BUSINESS. Boomers are more likely to buy their travel purchases online than ever before, and are most likely will make their purchases online as well.
- We love shopping online. I, for one, LOVE it! No hassles, no lines, no screaming kids, and no unruly, uncaring customer service. Surely I’m not the only one to notice a huge dip in customer service. I’m not about to give my hard earned money to someone who doesn’t appreciate taking it.
- Quality. Quality. Quality. Comparison shopping and product reviews by third party sources is huge! It’s how I bought my current computer, and I’m very happy with it. Gen X’er are right on our heels – don’t forget to market to them also. They… are all about the best price, and they are our future elders.
There’s a shift happening in the social media world and it’s proving to be very interesting. As online business owners, we may not capture that 65+ market, but we have each other (us baby boomers) and our kids (those Gen-Xers) are right behind us.
Top Website Drivers for Traffic
Here is one more interesting little tasty about Pinterest. Mashable touted that Pinterest is likely to drive more traffic to your business (or affiliates) as it’s the fastest growing social network online (whodathought). Well, I was surprised at that. Beings that I just discovered it a few years ago, I feel like I’m way behind schedule! I’m positive I missed out on purchasing something pretty! 🙂
Today, my goal is not to tell you how to market to boomers on Pinterest… it’s to tell you to think about it and why you should consider incorporating it into your marketing plan. It’s just smart to market to “our kind” on social media. It’s our new hangout and we’re loving it more and more everyday.
Here’s several reasons, off the top of my head, why you should consider Pinterest as part of your online marketing plan:
- Let’s face it. Even though some of us don’t have a lot, most do… MONEY. Disposable income at our fingertips. According to a Neilsen study, by 2020 baby boomers will control 70% of the countries disposal income (that’s $2.3 Trillion Dollars) – and we have no problem spending it. That’s nothing to sneeze at!
- According to the same Neilsen study, by 2050, there will be 161 million aged 50+ consumers, that will be up approximately 63% vs. 2010 percentages. Middle agers will continue to dominate consumer spending. That’s a lot of bang coming in for your business buck.
- We are active on social media (see my percentage chart above).
- We occupy the main social beasts, Pinterest, Facebook, and Twitter.
- According to Pew Research the average age on social media is middle aged!
- We love to shop online (at least me and all of my friends do), and so do yours.
- We are considered the most valuable generation.
- We use our smartphones, tablets, nooks, pads, and whatever else is digital. We crave it, we buy it, we use it!
- We comparison shop more than ever, and we do it online (not by calling or visiting brick and mortar stores). Pinterest will help your business with that. You put solid reviews and comparison on your website, pin your information or blog onto Pinterest, and watch as techy boomers find you… and your merchandise.
- And last but not least, we boomers are the techno leaders of the world. We put the first computers out there for personal use and we’re still making waves and new technology today. WE OWN THIS!
Power to the PIN
We’re mavericks and refuse to be left behind on trends. Shopping on Pinterest is poised to blow up in the next few years as boomers realize the power of “The Pin”. 🙂 And when you think about the number of over 50 shoppers rising to that 161 Million, don’t you want to be on board for that? Don’t miss your opportunity to cash in on our generation and the one running at our heels, those Gen-xers.
Have you added social networking and marketing to your online (or offline) business model? You have? Good for you. Please indulge us with comments below and tell us how it’s going! Oh, you haven’t? Well, don’t you think you should? Tell me what you think! I’d love to hear from you!
Until next time…